{
 "study": "The State of the Small Business Web 2026",
 "source": "https://looops.ai/research/small-business-websites-2026/",
 "collected": "2026-08",
 "license": "free to cite with a link to the source page",
 "methodology": "Two-pass: Google Places sampling (operational, 10+ reviews) across 6 industries x 8 cities; every listed website rendered in headless Chrome at iPhone dimensions with JavaScript executing. Defect definitions on the source page.",
 "totals": {
  "businesses": 2629,
  "sites_rendered": 2441
 },
 "by_industry": {
  "restaurants": {
   "businesses_sampled": 480,
   "no_website": 2,
   "social_profile_only": 1,
   "has_website": 477,
   "sites_rendered": 477,
   "sites_dead_or_unreachable": 7,
   "sites_seriously_outdated": 31,
   "sites_any_visible_defect": 149,
   "businesses_no_functional_presence": 152
  },
  "hair salons": {
   "businesses_sampled": 480,
   "no_website": 20,
   "social_profile_only": 10,
   "has_website": 450,
   "sites_rendered": 450,
   "sites_dead_or_unreachable": 4,
   "sites_seriously_outdated": 21,
   "sites_any_visible_defect": 115,
   "businesses_no_functional_presence": 145
  },
  "auto repair shops": {
   "businesses_sampled": 460,
   "no_website": 114,
   "social_profile_only": 7,
   "has_website": 339,
   "sites_rendered": 339,
   "sites_dead_or_unreachable": 19,
   "sites_seriously_outdated": 36,
   "sites_any_visible_defect": 132,
   "businesses_no_functional_presence": 253
  },
  "photographers": {
   "businesses_sampled": 405,
   "no_website": 5,
   "social_profile_only": 4,
   "has_website": 396,
   "sites_rendered": 396,
   "sites_dead_or_unreachable": 7,
   "sites_seriously_outdated": 29,
   "sites_any_visible_defect": 116,
   "businesses_no_functional_presence": 125
  },
  "dentists": {
   "businesses_sampled": 478,
   "no_website": 7,
   "social_profile_only": 0,
   "has_website": 471,
   "sites_rendered": 471,
   "sites_dead_or_unreachable": 14,
   "sites_seriously_outdated": 44,
   "sites_any_visible_defect": 184,
   "businesses_no_functional_presence": 191
  },
  "plumbers": {
   "businesses_sampled": 326,
   "no_website": 17,
   "social_profile_only": 1,
   "has_website": 308,
   "sites_rendered": 308,
   "sites_dead_or_unreachable": 9,
   "sites_seriously_outdated": 29,
   "sites_any_visible_defect": 96,
   "businesses_no_functional_presence": 114
  }
 },
 "by_city": {
  "Montreal, Canada": {
   "businesses_sampled": 321,
   "no_website": 40,
   "social_profile_only": 8,
   "has_website": 273,
   "sites_rendered": 273,
   "sites_dead_or_unreachable": 8,
   "sites_seriously_outdated": 17,
   "sites_any_visible_defect": 82,
   "businesses_no_functional_presence": 130
  },
  "Toronto, Canada": {
   "businesses_sampled": 344,
   "no_website": 25,
   "social_profile_only": 2,
   "has_website": 317,
   "sites_rendered": 317,
   "sites_dead_or_unreachable": 8,
   "sites_seriously_outdated": 21,
   "sites_any_visible_defect": 101,
   "businesses_no_functional_presence": 128
  },
  "New York, NY": {
   "businesses_sampled": 341,
   "no_website": 29,
   "social_profile_only": 1,
   "has_website": 311,
   "sites_rendered": 311,
   "sites_dead_or_unreachable": 5,
   "sites_seriously_outdated": 28,
   "sites_any_visible_defect": 103,
   "businesses_no_functional_presence": 133
  },
  "Los Angeles, CA": {
   "businesses_sampled": 347,
   "no_website": 32,
   "social_profile_only": 2,
   "has_website": 313,
   "sites_rendered": 313,
   "sites_dead_or_unreachable": 9,
   "sites_seriously_outdated": 28,
   "sites_any_visible_defect": 113,
   "businesses_no_functional_presence": 147
  },
  "Chicago, IL": {
   "businesses_sampled": 348,
   "no_website": 17,
   "social_profile_only": 1,
   "has_website": 330,
   "sites_rendered": 330,
   "sites_dead_or_unreachable": 13,
   "sites_seriously_outdated": 19,
   "sites_any_visible_defect": 93,
   "businesses_no_functional_presence": 111
  },
  "Austin, TX": {
   "businesses_sampled": 325,
   "no_website": 8,
   "social_profile_only": 1,
   "has_website": 316,
   "sites_rendered": 316,
   "sites_dead_or_unreachable": 6,
   "sites_seriously_outdated": 20,
   "sites_any_visible_defect": 98,
   "businesses_no_functional_presence": 107
  },
  "London, UK": {
   "businesses_sampled": 316,
   "no_website": 6,
   "social_profile_only": 5,
   "has_website": 305,
   "sites_rendered": 305,
   "sites_dead_or_unreachable": 9,
   "sites_seriously_outdated": 32,
   "sites_any_visible_defect": 121,
   "businesses_no_functional_presence": 132
  },
  "Sydney, Australia": {
   "businesses_sampled": 287,
   "no_website": 8,
   "social_profile_only": 3,
   "has_website": 276,
   "sites_rendered": 276,
   "sites_dead_or_unreachable": 2,
   "sites_seriously_outdated": 25,
   "sites_any_visible_defect": 81,
   "businesses_no_functional_presence": 92
  }
 },
 "defect_frequencies_share_of_sites": {
  "js_errors": 16.3,
  "old_copyright": 6.5,
  "jquery1x": 4.5,
  "broken_images": 3.7,
  "not_responsive": 3.6,
  "no_viewport": 1.8,
  "unreachable": 1.3,
  "dead_nav_links": 0.9,
  "http_404": 0.9,
  "flash": 0.3,
  "table_layout": 0.2,
  "http_503": 0.1,
  "http_500": 0.1
 }
}