Looops vs Durable
Both use AI to build a small-business site fast. The difference: Durable produces a quick, template-like site with a CRM attached and no way out, while Looops has an AI agent build a custom site with a real backend and code you can export.
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Why choose Looops over Durable
Durable gets a basic service-business site live in under a minute and bundles a CRM and invoicing, but the sites are shallow to customise and look alike, there is no code export at all, and there is no database for anything beyond a brochure. Looops builds a genuinely custom site from a conversation, includes a database, logins and forms, lets you export your code, and costs less per month. You get an original site you own instead of a fast template you rent.
Durable's pitch is speed: answer a few questions and a business site appears in about thirty seconds, with a CRM, invoicing, bookings and AI marketing tools bundled around it. It now has a free plan on a durable.site subdomain, and the Launch plan adds a custom domain.
The limits are design and ownership. Sites are shallow to customise and recognisably similar to each other, there is no database for menus, listings or member areas, and Durable does not let you export or download your site, so leaving means starting over.
Looops takes a different approach: you describe what you want in a chat, an AI agent designs and builds the whole site as real code, with a database, logins and forms, then publishes it on your domain. Paid plans include code export. Facts below were verified in September 2026 on Durable's pricing page and product pages; check them for the latest.
Looops vs Durable, feature by feature
A factual side-by-side. Where Durable is stronger, it's marked as such.
| Capability | Looops | Durable |
|---|---|---|
AI builds a full site from a prompt Describe your site and let AI generate it. | ||
Chat-first AI agent you keep iterating with Refine by talking to an agent, not editing sections by hand. | ||
Genuinely custom design, not a template | ||
Export your site's source code | ||
Own your site & host it anywhere No vendor lock-in. | ||
Database & backend logic | ||
Member logins & user accounts | ||
Bookings, CRM & invoicing bundled | ||
Free plan | ||
Hosting & SSL included |
Absolute power.
Zero complexity.
The first professional web builder that feels like a conversation. No steep learning curves, just pure creation.
Where Looops is different
A custom site, not a lookalike
Looops generates an original design from your description. Durable's sites share a structure that reviewers and users recognise on sight.
Own your code, no lock-in
You can export your whole Looops site and host it anywhere. Durable has no export at all, so leaving means rebuilding.
A real backend, included
Database, logins, and forms are built in, so a menu, a listings page or a member area is a request in chat, not a limitation.
Less per month
Looops Personal is $12/mo with a custom domain and code export. Durable's Launch plan is $22/mo for the custom domain alone.
Looops
$12/mo
Durable
$22/mo
Looops Personal is $12/mo billed yearly with a custom domain, database, and code export included. Durable's Launch plan is $22/mo billed annually ($25 monthly) and adds a custom domain, bookings and analytics; Grow is $41/mo billed annually ($49 monthly). Both have free plans on a subdomain.
Durable features and pricing verified September 2026 from public sources and may change, see Durable's site for the latest.
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Personal
Your own website on your own domain.
Pro
Unlimited websites and team collaboration.
Looops vs Durable questions.
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Describe what you want, watch Looops build it, and export the code anytime.
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