What's New in Looops: October 2026

A new Growth tab: get found, and see who comes

Everything about getting found now lives in one place: the Growth tab at the top of the builder. It has two views. SEO shows how Google and AI assistants see your live site, and what to improve. Visitors shows who comes, from where, and what they read.

After every publish, Looops reads your live site the way Google does, gives it a score and a grade, and lists every problem in plain words, grouped by area, with a one-click fix. Connect Google once and Looops sets up Google Analytics and Google Search Console in your own Google account, then shows the numbers right in the builder, including who is on your site right now. The full story is in Your site is live. Now let people find it.

Claude Opus 5.5 and Sonnet 5.5: our boldest designs yet

Anthropic's newest models now build in Looops on the Personal and Pro plans. In our tests, Opus 5.5 built two complete card games with illustrated cards and music composed in code, a comic-book hot sauce brand and a club site full of generative art, each from plain-language prompts. Sonnet 5.5 gets close to it on everyday sites and uses fewer credits.

See the builds, the prompts and a same-prompt comparison of the two in Claude Opus 5.5 and Sonnet 5.5 are in Looops. Pick either one from the model menu under the chat box.

Found by AI assistants, not just Google

Many people now ask ChatGPT, Claude or Perplexity which business to choose. Every Looops site lets those assistants in, serves real readable pages, and includes a short guide for them (an llms.txt file). The SEO check has an AI assistants section of its own, so you know they can still get in after every change.

Email at your own domain

Bought your domain in Looops? It can now have real email: free forwarding of hello@yourbusiness.com to the inbox you already use, or a full mailbox at Google, Microsoft or Zoho, set up from the same Email & records screen. The records it needs are added for you, and the ones your site depends on are locked so nothing breaks by accident.

Connecting a domain you already own, step by step

Connecting a domain bought elsewhere used to mean reading a table of records and guessing what to change. Now it is a short guide, one record per screen: where to click at your provider, whether to edit an existing record or add a new one, what it points to today, and the one value to paste. Each step ticks green on its own as soon as the change reaches the internet, and the guide moves on.

If a record is wrong, Looops says exactly what it points to and the one edit that fixes it, like an old Google Sites address or leftover GoDaddy forwarding. Bare addresses (yourbusiness.com without www) now send visitors to your site too. Once connected, your domain gets a big green card, so you always know it is live.

Invite someone to one project

You can now invite a person to work on a single project, not your whole workspace: a client who wants to edit their own text, or a freelancer helping on one site. They see that project and nothing else. Open the project and press Invite.

Smaller things that add up

And a handful of changes you will feel every day:

• Publishing is calmer: the panel opens complete in one step, waits while the AI is still working, and one click publishes once, however many times you press it
• Real people answer support: the help button opens a form, and every message reaches the team, with the answer by email
• Credits are clearer: the credits count explains what you have and when free credits refill
• Domain checks heal themselves: a stuck verification is retried on its own, and you are never left waiting without a reason