SEO Check
After every publish, Looops checks your live website the way Google does, grades it, and lists anything that holds it back, with a one-click fix for each problem.
After every publish, Looops reads your live website the way Google and AI assistants do. It gives the site a grade and lists anything that holds it back, each with a button to fix it.
Where to find it
In the builder, open the Growth tab at the top, then SEO. The check runs by itself about a minute after each publish. To check again later, press Check again.
What you see
- Search health: a score out of 100 and a grade, Healthy, Needs work or Weak
- Speed on phones and speed on computers, measured by Google
- What to improve: every problem, most important first, grouped by area
- Fixed since the last check: problems your last changes solved
- All good: the areas with nothing to fix
- On Google: what people search on Google to find you, once Google is connected (see Google Search Console)
What the check looks at
| Area | What it checks |
|---|---|
| Page basics | the page loads, the site is not the empty starter page, language and mobile settings |
| Can Google list it | nothing tells Google to stay away, each page names itself as its main address |
| Rules for search engines | the robots.txt file lets Google and AI assistants in |
| Page list | the sitemap exists, is valid and lists your pages |
| Titles and descriptions | every page has its own title and description, of a good length |
| Share previews | links shared on WhatsApp, Facebook, LinkedIn or X show a proper preview |
| Business details | structured data tells Google your business name, address and hours |
| Headings, images and links | headings in order, image descriptions, enough text, no broken links |
| AI assistants | ChatGPT, Claude and Perplexity can read the site |
| Google tags | no old Google code left in the site once Looops adds Google Analytics |
Looops reads up to 25 pages of your site on each check.
Fixing problems
- Fix with Looops hands that problem to the Looops AI, which fixes it in the builder. It usually uses about 1 credit with the default model.
- Fix all sends every problem at once. It usually uses 2 to 5 credits with the default model; stronger models use more.
- After you press Fix, the problem shows Pending. The fix is made in the builder, and the check reads your published site, so publish again to see it gone.
- Ignore moves a problem you want to leave as it is out of the list and out of Fix all. Show again brings it back.
Done for you on every site
Some things never need fixing, because Looops adds them to every site when you publish, on every plan:
- a sitemap listing your pages, and a robots.txt file that points to it
- an llms.txt file, a short guide to your site for AI assistants
- each page's main address (canonical), so Google does not see duplicates
- a share preview image of your homepage
- a title for pages that have none
- language links between the versions of a multilingual site
- private pages, such as login and admin, kept out of Google
Plans
The full check, with every problem, fixes and speed scores, is part of the paid plans (Personal and Pro). On the free plan, the check still runs after each publish and shows your grade, your score and how many problems each area has.
New sites and Google
New sites on a looops.site address stay hidden from Google until the Looops team has reviewed them. Connecting your own domain is the usual way to be listed. See Custom Domains.
Next Steps
- SEO Checklist: every item the check grades, one line each
- Google Search Console: what people search on Google to find you
- Visitor Analytics: who visits your site
- Get found by AI and on Google: how Looops helps AI assistants and Google read your site